Why give it away?

There are two things we know about M1 OT™. First, we’ve never see a customer opt for the more expensive and less capable packages from the scope manufacturers once they knew what M1 OT could do for them. Secondly, we’re about 1000x smaller than our competitors and we know most engineers don’t know about M1. In order to introduce ourselves and our product to the broader market, we’re doing a little “cloud seeding” and taking the unprecedented step of giving our flagship product away at no charge to a specifically targeted customer market segment. We believe that once more engineers know about the enormous value proposition of M1 OT that more will want to buy it. So, we’re investing in that outcome. The Cirrus Program aspires to nothing less than to exposing engineers on every major R&D team in North America to the benefits and costs savings from M1 OT.