Why Sell for ASA?

1. If you were able to win scope deals with indistinguishable products in a pure competition marketplace, you will win more deals with a product that is dramatically richer than ScopeCo's.
2. The oscilloscope is the most common tool used by electrical engineers. M1 is the only tool on the market that supports all brands and models. The addressable market for M1 is both the new-scope stream, AND the installed base.
3. Out of 100 scope users, 1 or 2 are in the market for a $50k - $250k box... in a good economy. ALL of them need to speed up their measurement workflow, collaborate, and immediately lower their operating costs which M1 does for them.
4. ASA invented scope software, and the M1 portfolio reflects that experience.
5. This is right in the middle of what you've been doing for years. No ramp up.