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ASA Newsletter December 18, 2006
Newsletter 12-18-2006
News from the Leading Innovator in Oscilloscope Usefulness
December 18, 2006 www.Amherst-Systems.com Volume 9 Issue 7
In This Issue
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Visit ASA's "WV" page to find FAQ and other helpful information on how to get it free
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ASA Engineer Mike Biasetti talks about the company's recent award and what it means for customers
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50% Off Holiday Sale!

In the spirit of the holiday season, ASA would like to offer our customers a little break. Right now, if you purchase M1 Oscilloscope Tools you will receive our software at 50% off if you pay with a credit card before midnight on December 31st, 2006. Check out our promotions page for additional information. Happy Holidays!

ASA's Waveform Viewer Announced as Finalist in EE Times "Ultimate Product Award" Category

"WV is intended to help get the engineer OUT of the lab, eliminate congestion around the most popular hardware, and facilitate collaboration among engineers by providing them a way to communicate with each other using actual scope data and explore it as if they were at the scope... wherever they may actually be. Any scope... any place... any time. WV provides engineers with the ability to control where they spend their heartbeats and it's good to know customers appreciate what we're trying to accomplish."

Mike Williams, President ASA Corp

EE Times announced Monday, December 18th, that ASA Corp.'s Waveform Viewer would be named as a finalist in the publication's "Ultimate Product Award" category. The Ultimate Product Award is conducted once every quarter by EE Times in conjunction with EE Product Center. The program allows customers to vote on which product best fulfills their needs in a specific category. Waveform Viewer was named 2nd in the Test and Measurement category. Waveform Viewer was released by ASA Corp. in June 2006 with the intent of getting engineers "out of the lab." With Waveform Viewer, also known as "WV, you're able to capture, view, analyze, save, and report waveforms taken from any scope in your lab. The next step is to use those waveforms in new, more convenient places like conference rooms, meetings or even the comfort of your own home. EE Times posted Waveform Viewer on its partner site www.eeProductCenter.com back in September. The product received the second highest number of customer votes as the "Ultimate Product." ASA was previously awarded third place by EE Times for M1 OT™ v4.06, a version that included a number of important additional scope analysis capabilities. ASA has been giving away WV, originally priced at $145, since the product was released. More information on Waveform Viewer and its latest award can be found by visiting the ASA website.

-Meghan Rothschild

ASA Congratulates Agilent Technologies on the Release of "First" DDR2 Compliance Test

Agilent Technologies announced on Wednesday, December 14th that the company was releasing "the industry's first oscilloscope-based DDR2 compliance test application." (www.agilent.com/about/newsroom) When approached for comment, Mike Williams, President of ASA Corp reacted with, "Huh...didn't we do that, like, three years ago?" And indeed, in verifying Williams' claim, it was discovered that ASA did publish and publicly announce a DDR2 compliance test in April of 2004 as a no charge ASM (Application-Specific Measurement) in version 3.0 of their M1 analysis software, and also that the current version of the DDR spec (JESD79-2C) is presently available as a no cost TestScript for M1 Oscilloscope Tools.

Agilent has been selling M1 Oscilloscope Tools for over 3 years, so although the company's accomplishment is noteworthy, Agilent's customers have, in fact, had access to this capability for over 2 1/2 years. Agilent announced a cost of $3,001 for the test, but to actually run the product a customer would be required to also purchase an additional $13,000 in Serial Data and Infiniiscan software, for a total commitment of $16,000 to get into DDR2 testing. ASA's DDR2 TestScript, along with dozens of capabilities that other companies have previously claimed as 'firsts,' as well as numerous measurement abilities they don't have, are all available under the inclusive pricing strategy of M1 Oscilloscope Tools.

"If paying $16k to get a simple compliance test winds your spring, then here's a prime opportunity," said Williams. "However, this is, to me, another component in an unsustainable model of 'automation' that all of the scope companies are chasing... where the customer waits 9-12 months, or in this case 2.5 years, for the scope manufacturer to finally offer the application. When it comes out, it's expensive... it requires other expensive software to actually run... and then it only runs on some of their hardware. The M1 Oscilloscope Tools model is as opposite of that as it can be, and that includes moving the place where applications can be written from the manufacturer to the end-user. You can quickly click together any compliance test or automation you might want to have in M1, and have it when you want it... not months or years later. Our commitment is to be first... to run on whatever scope you own... and to include new capability within the product at no additional charge. When we use the words 'first', 'innovate' and 'revolutionary', we mean it."

Further information regarding ASA's DDR2 Compliance Test can be found at the ASA Newsroom Archives.

-Meghan Rothschild

ASA's M1 Featured DDR2 Compliance Testing Back in M1 v3 (pictured here); ASA is currently selling M1 v4.07

 
Animation and Compliance Tests: January 5, 2007

Year End Savings Opportunity Extended

ASA has decided to extend the company's recent year end promotion until midnight, January 31st 2007. Right now if you use a credit card to purchase any M1 Oscilloscope Tools product (including subscription, technical support, etc) you receive 50% off the cost. There are no eligibility requirements other than purchasing with a credit card. Just visit our purchase page and the discount will be applied before you're asked to provide your billing information. Interested in other promotions? Check out our promotions page for additional opportunities to save money.


ASA Introduces Animation and Unattended Fault Detection to M1 OT™

ASA is taking yet another pioneering step towards creating interface consistency across all oscilloscopes by announcing the company's release of two new major functionalities: scope animation and unattended fault detection. Animation provides users with added insights by converting the usual static ScopeView into an active screen, rapidly changing the data it displays. This feature provides the customer with an interface that looks similar to a screen that is continuously acquiring data on a scope. "One of the problems that post processing software has always had is that it looks at each acquisition as a whole," said Mike Williams, President of ASA. "This, of course, has a lot of utility for various kinds of analysis, especially if you have a good set of exploratory tools that allow you to easily navigate over the surface of the analysis. In my own debug work I have always used this post processing in conjunction with an active scope display because sometimes the dynamics of the way the voltage versus time display presents provides additional insight into things I am trying to understand in a versus time display. So while scope animation is redundant if you're using M1 at the oscilloscope, one of the greatest features of the M1 portfolio is that it allows you to see what happened at the oscilloscope when you and your collaborators are away from the oscilloscope."

Unattended fault detection lets customers continuously take scheduled acquisitions using the M1 software. Users can now run M1, unattended, at full speed and be assured they are capturing every failed acquisition, as well as timed, normal acquisitions to compare the behavior of the device. "If you've got a signal that's really screwed up you don't need fancy software sitting there doing a suicide watch on it," said Williams. "You can probably track that down with a volt meter, but if your failures occur more on the order of hours or days or longer, this feature can help capture the offending behavior for detailed analysis without your having to sit there and get a suntan from the CRT."

Animation and unattended fault detection are set to launch around January 15th, 2007. The updates will be available to current subscription holders by accessing the download page.

Scope Animation will be available to current subscription holders on January 15th.

Mike Williams Launches His Blog Announcing ASA's New Compliance Test Strategy

"My blog will be a way to more frequently share commentary about our company, our products and our industry, in a more timely way with those who want to hear about it."

-Mike Williams, President, ASA

Mike Williams, President of ASA Corp, launched his first official blog on January 2nd, 2007. "As someone who holds a certain level of pessimism about new and trendy things I don't know how I feel about being associated with the word blog," said Williams. "However, ASA has become so busy in the past few months that the demand to be in contact with our customer has significantly increased. I intend to address some of the industry's top issues as well as customer concerns with this blog."

Building Up a Base of Compliance Tests

Williams announced on January 3rd, that ASA would continue to work swiftly on creating compliance tests to be made available to customers free of charge. "The need to perform compliance tests is one of the main reasons customers purchase oscilloscopes, but currently purchasing these tests from the scope manufacturer tends to be expensive, proprietary to only that company's hardware, and require other expensive software to operate," said Mike Williams, President of ASA.

"One of our principal goals in creating all the automation capability that we have put into M1 Oscilloscope Tools (TestScripts, ScriptBuilder, Measurement Builder, etc) was to shift the place where the creation of these kinds of things happen from the hands of a few programmers at the scope companies to the customer's hands. This allows engineers to have exactly what they want long before the scope companies decide to write it. You can 'click together' just about any test or sequence of measurements you wish." More information regarding compliance tests ASA already provides can be found by accessing the company's Scope Applications site.

Further increasing customer awareness, ASA's Marketing department has initiated an "ASA's Latest" blog to keep customers updated on the most current features and promotions being offered by the company. Additional information on what's happening at ASA can be found by accessing the ASA newsroom.

 
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